Case Studies

At Unorthodox Media, we take pride in delivering tailored solutions that drive impactful results for our clients. Below is a selection of case studies showcasing our expertise and the successes we have achieved across various projects and industries.

Fenix360 Logo

Fenix360

In 2022, Allan Klepfisz approached us with the goal of expanding the reach of his innovative platform, Fenix360, across Africa. To achieve this, we developed and executed a targeted campaign that leveraged local insights and digital marketing strategies. Our efforts resulted in significant growth in the platform's visibility and engagement within the region, as well as measurable increases in reach and impact.

Verdant Ventures Logo

Verdant Ventures

Verdant Ventures partnered with Ghanaian developer Dara Salam Group to launch a high-end diplomatic residential project. We played a pivotal role in amplifying this partnership's visibility within Ghanaian media. Our team secured widespread coverage in prominent newspapers and online news portals, including the Business & Financial Times, Citi News, Graphic Online, GhanaWeb, Starr FM Online, and others. This strategic media placement ensured the project received the attention it deserved from its target audience.

Unorthodox Reviews Logo

Unorthodox Reviews

When Unorthodox Reviews launched in 2016, its online visibility was minimal. We undertook a comprehensive SEO overhaul, transforming the platform into one of the leading African music platforms. Today, Unorthodox Reviews boasts a robust online presence, ranking #1 or within the top 10 for most relevant keywords in its niche. The platform also enjoys a substantial following across Instagram, Twitter (X), and Facebook, solidifying its status as a go-to resource for African music enthusiasts.

Ditto Music Logo

Ditto Music

Our partnership with the internationally recognized music distribution platform Ditto Music has enabled us to promote their artists effectively. Through collaborations with Unorthodox Reviews, we have provided these artists with enhanced visibility on the platform’s website and social media pages. This partnership has been instrumental in spotlighting emerging talent and connecting them with wider audiences.

emPawa Africa Logo

emPawa Africa

We maintain a professional working relationship with emPawa Africa, a platform dedicated to nurturing African talent. Leveraging Unorthodox Reviews, we have successfully promoted artists on their roster, including Mr. Eazi, Tekno, and oSHAMO. By utilizing the website and social media channels of Unorthodox Reviews, we ensured these artists gained the visibility needed to elevate their careers.

BEONIX Music Festival

BEONIX Music Festival

In 2024, we were tasked with creating awareness for the BEONIX Music Festival. Our targeted promotional strategies focused on reaching music enthusiasts and festival-goers across various digital platforms. This approach ensured a buzz around the event, driving engagement and attendance.

UR-PR Logo

UR-PR

We developed UR-PR, a DIY public relations tool tailored for African musicians to empower artists to handle their own press placement and social media promotion. By signing up and browsing the dashboard, users can select platforms where they wish to be featured. For those seeking full-service promotion, we recommend utilizing the UR-PR Web App, which facilitates features on top African music and entertainment platforms such as Unorthodox Reviews, Album Talks, Pulse Nigeria, The49thStreet, GQ South Africa, and Glamour South Africa.

What Are You Waiting For?

Send us an email for a quick chat 

© 2020 Unorthodox Media. All Rights Reserved

No Code Website Builder